ESSO – The Anti-Socialite’s Guide To New York

You can call it a trailer, you can call it a commercial, you can call it whatever you want. I call it a movie. Inspired by one of the greatest pieces of New York cinema ever created (below), The Anti-Socialite’s Guide to New York is your welcome back to the Empire State of Mind. It’s not a welcome back in the “lets bring New York back” sense, but more of a welcome back for those of you who may have forgotten for a second why New York holds the place that it does in the eyes of the rest of the world. Shot by Puma, Written and Narrated by me…

The Anti-Socialite drops tomorrow (Wednesday May 5th) if you’re in the city make sure you come through for the Release Party and celebrate with the Y&I family and extended family.


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